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Why visualize your business data with ALAIRA?

Here’s why it’s time to shift your data analysis from two-dimensional charts to multidimensional worlds.

For some people, viewing data through a VR headset might not seem like an obvious choice. Conventionally, spreadsheets, charts and dashboards are the tools for the job, and have been for decades. Business data is collected, cleaned and processed, then turned into the kind of human-compatible document that companies have been using for generations.  

Certainly that’s one way of doing it. But as data grows bigger, more complex and ever-more central to business success, we think it’s time for an upgrade.

Interacting with data through AR and VR 3D visualization unlocks a degree of space, power and freedom to explore that’s leagues ahead of even the most intuitive dashboard in terms of understanding and utility.  

It means even the most complex business data no longer requires expert interpretation or effortful study to yield actionable knowledge. And when you add in the possibilities of a shared virtual space for meetings and collaborations, especially given the current shift towards remote working, the power of the VR environment is hard to deny.  

Here are 6 reasons to explore your data through the ALAIRA platform.  

1. It taps into our spatial and visual strengths

Humans are highly visual creatures with a sophisticated perception of spatial relationships and physical objects. We’re fine-tuned by evolution to recognize patterns and perceive connections visually. ALAIRA plays to those strengths, presenting data as a spatial system located in a physical environment.

What’s more, it caters to our very human instinct to engage with the world around us, for example by picking up and examining objects.  Within ALAIRA you can physically approach and grasp constellations of data and break them apart to reveal more.

It all happens through new forms of visualization designed to show you more and engage you more deeply.

2. It’s a natural fit for organic human networks

In disciplines like Human Resources and People Science, data about human relationships and working patterns comes to the fore – something we explored in our collaboration with Cisco Systems and Institute for the Future. This kind of relational human data is highly interconnected in non-linear ways, with interpersonal working connections and data pathways branching unpredictably across teams and groups. Stepping into a VR environment, it’s possible to perceive these ecosystems as three-dimensional models that make natural, intuitive sense. Through ALAIRA you can understand how the best teams work, and what makes them work so well.

Why visualize your business data with ALAIRA?
ONVR Project with CISCO & IFTF

3. It’s a workspace you can share with anyone, anywhere

ALAIRA’s VR environment isn’t just a virtual world of your own. It’s a place to work on your data with other people. You can use it to meet and talk to colleagues, clients and anyone else you invite into your space, whether they’re across town or on another continent.

Unlike a video or conference call, a shared session isn’t just a meeting to review or plan actions. It’s a shared workspace where everyone has the flexibility to ask questions of the same data in real time. No more pass the dataset.  

As world events steer us towards unprecedented levels of remote working and digital collaboration, emerging technology like ALAIRA has become invaluable. As well as being a powerful tool for data scientists, it points the way towards possibilities beyond conventional phone, chat and video channels across all kinds of industries.

4. You can show ­– not just tell – what you’ve discovered

Thanks to its visual-spatial nature, ALAIRA removes many of the barriers to understanding that typically come with conventional data science. As a result, there’s very little need for “putting it into layman’s terms” when you’re reporting discoveries to leadership, clients or other stakeholders. By bringing these people into the ALAIRA environment, it’s possible to simply show them where you started, what you did, and how you came to your conclusions.

Why visualize your business data with ALAIRA?

ALAIRA’s collaborative office environment

5. Big-picture ideas and fine details co-exist in one place

Working with two-dimensional representations of data, you’re faced with a choice – look at a top-level, generalized summary of your findings, or dive into the details and lose sight of the wider context. With ALAIRA, there’s no conflict. Working with 3D visual models you can effortlessly perceive holistic patterns as well as the individual data points that make them up.

What’s more, you can recognize and investigate relationships between disparate strands of your data, making connections you might never have stumbled on if you were working with conventional 2D data representations.

6. You have the scale and scope to meet the future of data head-on

Data demand is growing, and data literacy is fast becoming a minimum requirement for succeeding in business. As the volume of data produced by communities and businesses expands, so must our capacity to collect, store and analyze it. The more data we have, the more sophisticated our understanding needs to be as we dig deeper into its patterns to unlock new predictive and analytical potential.Communicating and sharing data across an entire organization is also increasingly important. It can no longer be the preserve of a single department or discipline, at least not if businesses want to get the full benefit from it.But with traditional data representation, the process is bottlenecked – we depend on skilled expertise to unearth the knowledge we need, and on two-dimensional media to represent and share it. By experiencing data first-hand through visual models, we can lower the barriers, democratize our data and unlock our current and future potential.

Let’s explore how ALAIRA can help your business. To request a demo, get in touch


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